eCommerce Referrals: The Best Friends of Small Businesses
What do brands such as Amazon, Flipkart and Myntra have in common? It’s more than just being market leaders in eCommerce.
All of them use ecommerce referral marketing!
Referral marketing is one the most powerful tools available to help businesses build their brand. You’ll see that the top brands have a simple referral strategy in common.
Referral marketing is key to growing your business exponentially and spending less. Referral marketing is a great way to build customer loyalty.
However, despite the many benefits referrals can bring to eCommerce businesses there are few sellers who make the most of them. Referral marketing is a great way to grow your eCommerce business. You don’t have to worry. You can count on us to be there for you throughout this journey.
Referral marketing can be used to grow your eCommerce business.
Why referral marketing?
Your customers deserve the best experience possible. You can do more with your customer loyalty than hard work. Referral marketing is a great way to increase your customer base.
Automated
Referrals can be done automatically and don’t require your full attention. After you have set them up, the referrals will automatically be sent to customers via push notifications or emails. Once the referrals start to come in, you will only need to cater to their orders.
It’s easy to set up
Referrals are easy to set up. Your website can be used to set up your program. Then, watch your loyal customers spread the word about your program.
Increase customer loyalty
Your customer will only recommend you if they are happy with your services. When they are satisfied with your services, they feel invested. This is true for the person being referred.
Your Customer Acquisition Costs can be predicted
It is essential to predict customer acquisition cost for a business. It can be difficult to determine the cost of acquiring customers from blogs and other sources.
Five Quick Ways to Use Referrals in Your eCommerce Business
Invite all your customers
Don’t limit your referral program to a few people when you could benefit from all of your customers. You might be wrong to believe that a referral is the best way to get more customers.
Referral programs take time, just like content promotion. Although it works, you must wait for your program’s customers to start to grow and your profits to begin to accrue. Although it may seem that you don’t have any new customers, wait patiently and let your customers refer their friends to you. It is best to create attractive copy that customers will share with their friends. In return for a referral, offer your customers an incentive.
Post-Purchase Popup
Referring customers who have already made a purchase is another great way to grow your referral program. When your customers make a purchase, it is a sign that they have invested in you. They trust you and will continue to support your brand.
This is the perfect time to ask for a customer’s referral. Many websites won’t let visitors know they have a referral program until they become customers or make a purchase. It would be great to ask customers to sign up for your rewards program so they can refer their friends and family to your site once they have made a purchase.
To grab their attention after a purchase, you can create a popup. You should have creative copy and attractive visuals for your referral pop-up.
Add a permanent widget
You can add a permanent widget on your eCommerce website. You want to grab the customers’ attention with a compelling offer. You can create a widget saying, “Get Free Meals for a Month.”
A widget is a great way to get the attention of your customers. You can ask your customers to refer others, and this will allow you to lure people into becoming your customers.
You don’t have to worry about it; you can add a sticky button to your website so that the widget will go to wherever the customer is browsing or landing on any page. However, you must ensure that your copy appeals to all visitors to your website as an adherent device.
Add your Referral Page to Your Site
It is a great way to maximize your referral program’s potential. Make sure to include the link in your footer. This will ensure that your customers are aware of it and keep it subtle. This means that you are not directly marketing your referral program, but rather making your customer feel valued by offering an enticing offer.
Passively promoting your program can make your business stand out and encourage your customers to refer you more often.
Partner with Influencers
Influencer marketing is rapidly growing and it’s becoming one of the most effective marketing strategies for small businesses. You only need to find people with a large following in your niche and work with them.
Partnering with an influencer allows you to ask them for a review of your product on their Facebook page, and then provide customers with a referral code for purchasing. With an appealing offer, you can reach customers looking for products in your industry.
Last Thoughts
Referral programs are a great way to get new customers and keep your customers happy. Take each step one at a time, and be patient. You will be able to earn their loyalty if you give your customers an exceptional experience. Partner with a shipping platform such as Shiprocket to help you ship your products quicker and more cheaply, and offer customers an experience comparable with Amazon.
